What to expect from website audits by SEOLAb East Africa? Well, we provide you a general website audit which includes the most important items influencing a website´s performance.
In order to run a website audit we just need the name of the website. Regardless if the site uses WordPress or another software application as content management system.
You will receive a comprehensive report along with explanations and recommendations on how to improve.
Season sale valid until 30.6.2025
Special offer:
Grab your 25% rebate and pay only 48 USD (rounded down) instead of 65 USD.
Why you should run website audits ?
Website audits are essential for achieving better website performance as they provide a comprehensive analysis of a site’s strengths, weaknesses, and opportunities for improvement.
Specifically, by evaluating key aspects such as SEO, page speed, mobile responsiveness, content quality, and technical functionality, audits help identify issues that may be hindering user experience or search engine rankings.
This process allows website owners to address broken links, optimize loading times, enhance security, and ensure that the site meets current industry standards.
Ultimately, a thorough website audit creates a solid foundation for driving more traffic, improving user engagement, and achieving higher conversion rates, making it a critical step in maximizing the overall success of a website.
However, to make the picture complete of what is possible in terms of website audits, check the following overview:
Technical SEO Audit
A technical SEO audit focuses on the backend of your website to ensure it meets search engine requirements. Key areas include:
- Website speed and performance
- Mobile-friendliness and responsiveness
- Crawlability and indexing
- XML sitemaps and robots.txt
- HTTPS implementation
- Structured data and schema markup
- On-Page SEO Audit
This audit evaluates the content and elements within your web pages to ensure they are optimized for search engines. Key areas include:
- Title tags and meta descriptions
- Header tags (H1, H2, etc.)
- Keyword optimization and placement
- Internal linking structure
- Image optimization (alt text, file size, etc.)
- Content quality and relevance
- Off-Page SEO Audit
An off-page SEO audit focuses on factors outside your website that influence rankings. Key areas include:
- Backlink profile analysis (quantity, quality, and diversity of links)
- Domain authority and page authority
- Social signals and brand mentions
- Spammy or toxic links
- Local SEO Audit
This type of audit is essential for businesses targeting local customers. Key areas include:
- Google Business Profile optimization
- Local citations and NAP consistency (Name, Address, Phone Number)
- Reviews and ratings management
- Local keyword usage
- Location-specific backlinks
- Content Audit
A content audit examines the quality, relevance, and performance of your website’s content. Key areas include:
- Identifying thin or duplicate content
- Analyzing content engagement metrics (bounce rate, time on page, etc.)
- Updating outdated content
- Aligning content with user intent
- Assessing content gaps and opportunities
- Competitor Analysis Audit
This audit compares your website’s SEO performance with competitors. Key areas include:
- Competitor backlink analysis
- Keyword gap analysis
- Content comparison
- SERP performance benchmarking
- UX and Design Audit
User experience is a growing factor in SEO success. This audit focuses on:
- Website navigation and usability
- Mobile experience
- Page load speed
- Call-to-action (CTA) optimization
- Accessibility features
- E-Commerce SEO Audit
For e-commerce websites, a specialized audit is necessary to optimize product and category pages. Key areas include:
- Product descriptions and images
- URL structure for categories and products
- Reviews and ratings
- Site search functionality
- Shopping cart and checkout optimization
Order your website audit today!